ZITF set for a July rebound

by | Apr 26, 2021 | Business, International, Local News | 0 comments

Mako Jerera

President Emmerson Mnangagwa has approved this year’s edition of the Zimbabwe International Trade Fair (ZITF) set to be held in July.

ZITF popularly known for its yearly international business exhibition which takes place in Bulawayo, is to be held from the 20th to 23rd of July 2021.
Board Chairman, Mr Busisa Moyo confirmed the change of dates on Wednesday 21st April 2021 in a statement.
“The ZITF company wishes to officially inform its various stake holders of the new dates as we start the preparations for this multi sectorial event,” he said.

This year’s edition of the Zimbabwe International Trade Fair is the 62nd annual showcase to be held at the Zimbabwe International Exhibition Centre in Bulawayo. This is expected to be a big event since the disruption of industry by the COVID-19 pandemic. It is only through the support of industry partners such as exhibitors, service providers and citizens that can offer the event primary urgency for post pandemic economic recovery and growth.

History of this International Trade showcase dates back to May 1960 when the first Central African Trade Fair was opened by Her Majesty, Queen Elizabeth the Second. Since then, the fair has grown stronger and more popular.
Over the years, the ZITF event has brought together national and International companies and business personalities.
But this year’s event is going to be different as it is only going to feature local companies only.
People can look forward to the fair as it facilitates trade between Zimbabwean companies, enables local manufacturers of goods and providers of services to exhibit their goods and advertise their services, sell their products, widen their markets, have personal contact with prospective buyers, and to demonstrate how their products are used or give detailed description of their products.

I urge company to exhibit at ZITF.
ZITF brings together a diverse audience to promote trade and investment in the country. They also offer stand building, venue hire and business consultancy services.
Exhibitions like the ZITF are a huge opportunity for brands to add value in terms of image, sales, exposure and market positioning. What that translates to is the fact that such a golden opportunity deserves meticulous planning to make it pay.
Organisers and exhibitors of the Zimbabwe International Trade Fair (ZITF) have put plans in motion for this year’s edition despite continued Covid-19 induced uncertainties over the resumption of the global trade showcase.
ZITF was last year forced to cancel the often week-long event owing to an unprecedented lockdown period that stretched right to the end of the year and even spilled into 2021.
In an interview with tategurutv.com , ZITF Board Chairperson Mr Busisa Moyo said that with the planned voluntary mass vaccination for the Bulawayo Province, they hope that sufficiently high numbers of people will have been vaccinated by the 20th July to archive some level of head immunity in time for the show. Since the Covid-19 vaccination has been rolled out, citizens can now get the jab. It is free and safe.

“We are working on finalizing show modalities in conjunction with relevant authorities. Over the course of the next few days and weeks, our teams will be in touch with exhibitors, buyers and other key stakeholders with information on the show’s operational guidelines/ format.”

However, stakeholders can expect to see new features during the event. Some of the new features include heightened safety protocols, modified venue layouts, more digital hybrid meeting platforms and emphasis on the management of numbers. People should be prepared to adhere to the new format.
His excellency, the President E.D Mnangagwa is expected to officiate at the three day event. This can be seen as the biggest event of the year since the country has been on a full lockdown from COVID-19.