ZimTrade targets Dubai as a gateway to Middle East

by | Jan 13, 2022 | Business, Entertainment | 0 comments


Pretty Manyewe

ZimTrade is organizing a Zimbabwe-Dubai Business forum which is expected to strengthen bilateral trade relations between the country and the United Arab Emirates.

The Business Forum, scheduled for 15-17 February 2022, on the sidelines of the ongoing Dubai-Expo 2020 will, unlock Zimbabwe’s access to the lucrative Dubai market and use this as a gateway to other markets in Middle-East.

In a press statement, ZimTrade said the event is likely to bring investment opportunities as the country intensifies campaign to attract top global companies to invest in various sectors of the economy.

ZimTrade Chief Executive Officer, Allan Majuru, said the major objective of the Business Forum is to improve the visibility of Zimbabwean products in Dubai, in line with Zimbabwe is Open for Business Agenda currently fronted by the Second Republic.


“The objective driving the Business Forum is to improve exports of Zimbabwe’s products as service to Dubai, which is currently warming up to local products such as horticultural produce. Considering the economic diplomacy agenda being implemented by the Government, there is room to transform the good political relations existing between Zimbabwe and Dubai into lucrative export business for local industry,” said Majuru.

More than 30 companies from the local industry are expected to participate at the event, and will engage with potential buyers in the United Arab Emirates.

Apart from engaging buyers in Dubai, participating companies will also engage with Dubai Expo (2020) visitors.

The platform has recorded more than five million visitors to date since it started in October 2020.

Participating companies from Zimbabwe will be drawn from sectors such as horticultures (including avocadoes, mangoes, macadamia nuts, vegetables, chilies, sweet corn, peas, tomatoes, sweet potatoes), processed foods and beverages, meat and meat products, leather and leather products, clothing and textiles, and essential oils.

Other sectors that will be represented include manufactured tobacco, building and construction, arts and crats, mining, information and communication technologies, agricultural inputs and implements, and travel and tourism.

Majuru also said relations built at the Business Forum will also make it easy for local companies to leverage on Dubai’s location to improve exports to the rest of the Middle East region.

“Dubai is strategically located between the east and west, which makes it accessible to major emerging economies in the Gulf region, linking shipping routes and facilitating goods movement between the various regions in Middle East, Asia, Europe, and Africa.

This diversified economy and trade positioning of Dubai creates opportunities for Zimbabwean exporters, particularly those in the horticulture, arts and crafts, and services sectors,” Majuru said.

The scheduled Zimbabwe-Dubai Business Forum follows the Outward Seller Mission organized by ZimTrade mid-2021 where buyers in sectors such as fresh produce expressed willingness to import from Zimbabwe.