By Mako Jerera
The Cabinet approved the Air Services Development Plan, which is designed, among other things, to drive air service expansion at Victoria Falls Airport and Robert Gabriel Mugabe International Airport, targeting enhanced connectivity for both tourists and business travelers.
Speaking at the Post Cabinet briefing held in Harare, Minister of Information, Publicity and Broadcasting Services, Dr Jenfan Muswere said, the Plan seeks to identify potential tourist and business source markets for Zimbabwe and will be utilized in “the preparation of business cases for routes that can be presented to airlines and preparing for meetings with airlines and preparing for industry events/trade shows.”
“Cabinet advises that the Air Services Development Plan is informed by the following factors, assessment of demand and supply factors at Victoria Falls and Harare, infrastructure assessment at both airports and the enabling environment for aviation transport in Zimbabwe.
“The Air Services Development Plan provides for a clear Air Route Development Strategy which provides an overall strategy for air services development for Victoria Falls and Harare as well as route development strategy by country and by airline,” Dr Muswere said.
Cabinet emphasized that,” the plan recognises the importance of coordination by both the public and private sectors in active route development by undertaking engagements with potential airlines. To that end, the plan proposes strategies for coordinating the two sectors in the development of air services in Zimbabwe.”
Ultimately, the Air Services Development Plan aims to position Zimbabwe as a prime travel destination, increasing inbound tourism, bolstering connectivity within Africa, and enhancing accessibility to global markets, as highlighted by Minister Muswere.
The Cabinet also recognizes the importance of a robust communication strategy to support and promote the plan’s successful rollout.
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