Zim Seeks to Broaden Market Share at WTM

by | Mar 31, 2023 | Business, Crime & Courts, International | 0 comments

Zim Seeks to Broaden Market Share at WTM

Hosia Mviringi

HARARE – Destination Zimbabwe is looking at increasing its tourist market horizons as it sets sights on participating at this year’s World Tourism Market (WTM) Fair in Cape Town, South Africa next month.

The Zimbabwe Tourism Authority will lead a high-powered delegation of tourism players to this year’s WTM Fair from 3-5 April 2023.

The World Tourism Market exhibition is one of the most significant platforms on the World Tourism calendar – it offers players in the travel and tourism industry an invaluable opportunity to network with both regional and international buyers.

ZTA’s Chief Executive Officer Ms Winnie Muchanyuka emphasised that destination promotion and management were at the centre of the Authority’s preoccupation.

“Destination promotion is central to all we do and as such we endeavour to be a part of every major exhibition where we promote the image of our destination. As such we are elated to be part of this year’s edition of WTM.

“The show presents an opportunity for us to reach out to various potential investors under one roof. As you may be aware, we are on a drive to attract investors into the country’s tourism sector.”

She said apart from attracting tourism investors the tourism authority also intends to position the destination as a business destination under the MICE banner. We are therefore taking every opportunity available to fight for our space and attention,” said Ms Muchanyuka.

The World Tourism Market attracts quality buyers and exhibitors from across the region.

Launched in 2014 under Africa Travel Week, the show provides the perfect business platform for professional tourism and business stakeholders promoting business with Africa.

Zimbabwe intends to use the opportunity to invite buyers and other players to the country’s premier travel and tourism exhibition Sanganai/Hlanganani Travel Expo 2023.

The fair will also provide a good platform for media engagement with a view to promoting informed positive reporting about the destination.

Zimbabwe is looking forward to improved fortunes from this year’s edition as the country forges ahead with its determination to shake off the setback caused by the Covid-19 pandemic