Victoria Falls City in tourism partnership with Cape Town
Victoria Falls City has announced a landmark partnership agreement with Cape Town City. The agreement, signed at a press conference attended by representatives of both cities, is expected to help Victoria Falls attract more airlines and tourists.
The partnership, announced at the official launch of the “We are Victoria Falls” destination management board in Victoria Falls on Friday February 17, 2023, and coincided with commemorations of the Global Tourism Resilience Day, will be spearheaded by the Destination Management Partnership Company. The partnership will focus on improving the destination for visitors, residents, businesses and communities.
The mandate of the partnership includes designing and implementing activities that support better management of the destination, as well as marketing the destination.
In addition, Cape Town Tourism will provide support to Victoria Falls in terms of development and promotion. The agreement also seeks to foster greater collaboration between the two cities.
The partnership board will be led by seasoned tourism administrator Barbara Murasiranwa-Hughes. The announcement was accompanied by a creative artwork painting of Victoria Falls by Stanley Sibanda, a Zimbabwean artist. The painting, which intends to illustrate the core values of the destination and the balance needed between all elements, will be made into a poster for the destination.
Speaking at the event, Murasiranwa-Hughes revealed that the partnership was conceived and consummated in December 2022. She expressed gratitude to founding partners who contributed immensely to the successful launch of the historic partnership.
“It is a great pleasure to announce that the partnership was formally constituted in December (2022),and we have the strong support of six founding partners. These are the Victoria Falls City Council, Zimbabwe Tourism Authority, Zimbabwe Investment and Development Agency, Airports Company of Zimbabwe, Zimbabwe Parks and Wildlife Management Authority, and the Tourism Business Council of Zimbabwe,” she said.
“These founders have worked tirelessly to research, design, and create this partnership, and they have committed to financially support it’s core operations.”
I n remarks to mark the signing of the historic partnership, Mrs Winnie Muchanyuka, Chief executive Officer (CEO) of Zimbabwe Tourism Authority, paid tribute to the Victoria Falls City’s key tourism players for striking such a sweet deal for tourism in the City and for destination Zimbabwe in general. She added,
“We are delighted to have the development and promotion partnership between Victoria Falls and Cape Town destinations. These two destination management organisations’ agreement to embark on a joint marketing program that cross-promotes both destinations along the theme “The Ultimate African Adventure” will go a long way in the revitalisation of tourism in the region,” said Muchanyuka.
Continued Muchanyuka, “Cape Town and Victoria Falls are two iconic destinations in southern Africa, and many tourists have us at the top of their dream bucket list. This partnership gives us the opportunity to forge a strong relationship. We really would like to take this opportunity to commend the efforts that the industry is making to bring back sanity into the sector. We are all aware that tourism was one of the most affected industries during the Covid-19 pandemic, and it is encouraging to see the industry leading in efforts to revive and recover the sector,” she said.
The destination management partnership is expected to make travel easy for long haul travellers who usually prefer a wider destination and activity mix for their treasured trips to this part f the world, and this latest combination is exactly what the doctor ordered.
“This is the kind of help that we need from industry to help us propel the destination and position it strongly in the world. The twinning of Victoria Falls and Cape Town is only natural a tourist can experience the Table Mountain and the majestic Victoria Falls on a single round trip,” concluded Muchanyuka.
Speaking at the same event, Mr. Tawanda Gusha, CEO of the Airports Company Zimbabwe, said,
“Working with our private sector partners to support the connectivity between these two cities is key. We are committed to continuing our successful air services development program and supporting this important route.”
Cape Town Tourism Chief Marketing Executive Leigh Dawber congratulated the “We are Victoria Falls” for seeing their vision into maturity by the launch of this initiative.
“A big congratulations to the “We are Victoria Falls for bringing their vision to life as this is no small feat, and we look forward to collaboratively exploring ways to position and uplift tourism within an African context by developing ways to inspire travel between our two destination and then share any learnings and successes with the rest of the continent,” said Dawber.