Dubai expo 2021, a spotlight for Zimbabwe

by | Jan 19, 2022 | Business, International | 0 comments

Yvonne Mutambwa


Zimbabwe is geared to capitalise on the well deserved international limelight at the ongoing Dubai Expo 2021 in the United Arab Emirates to attract investment and grow the tourism sector.


The Zimbabwe pavilion has received over 173 000 visitors as of 31 December 2021. Visitors who have shown interest in doing business in Zimbabwe hail from countries that include, China, the UK, France, Germany, Malawi, Uganda, Bangladesh and Zimbabweans in the diaspora among others.


According to Zimbabwe Pavillion Commissioner-General, Ambassador Mary Mubi, high-level visits have been a combination of Zimbabweans and international visitors.


“The Vice President, captains of industry, Ministers, Ambassadors, senior government officials, celebrities and musicians have visited the pavilion to date. International delegates included the Prince of Sharjah, renowned architects including John Knight, celebrities like Sebastian Summerfield,” Ambassador Mubi said.


The pavilion has continued to attract good numbers of visitors despite travel restrictions caused by the Covid-19 lockdown measures. Enquiries cut across all sectors of the economy that include travel regulations, visas and permits issuance, peace and security in the country as well as the best time to visit Zimbabwe.


President Emmerson Mnangagwa declared Zimbabwe as being open for business, with trade, investment and private sector led growth being key elements of the development of Zimbabwe.


Ambassador Mary Mubi explained the role of media at the Dubai Expo 2021.


“Media houses have also engaged us for interviews centred on Zimbabwe’s participation and vast opportunities available in our country. These amongst others include Dubai Media, Abu Dhabi media, Albayan newspaper , Emirates News Agency, Gulf Today and Expo News services,” she said.


However potential investors submitted their requests to the Zimbabwe Investment Development Authority (ZIDA) for facilitation. Mining, solar and hydro power generation, agriculture, imports of macadamia nuts, horticulture products, livestock products, setting up of green field companies in many other sectors and tourism amongst others toped the list of enquiries.


In addition, Ambassador Mary Mubi noted that March 14, 2022 is the day that the whole expo will be celebrating Zimbabwe and as such it is called National or Honour day for Zimbabwe. Every participating country has such a dedicated day .


Furthermore, many cultural activities will take place,

“Zimbabwe Pavillion is in the opportunity cluster and we have Zimbabwean project the “Hamba project” in the mobility pavilion,” Ambassador Mary Mubi said.


Zimbabwe participated in the Expo Project on the Traditional Children’s stories from around the world. The folktale of Tsuro and Gudo is included in the compendium of Children’s stories.


The aim and goal of Zimbabwe’s participation is to promote vision 2030 through showcasing of trade and investment opportunities available in the country. The country also participated to emphasise or unpack the mantra of Zimbabwe being open for business.